Colors
This color palette comprises of primary and secondary colors as well as their tints and shades. They’ve been designed to play well together in a bright, energetic and friendly environment.
Primary colors
The primary colors for the visual identity of Market Leader are, blue, orange and green. These colors will be used for headlines, graphics and buttons. The coordinating tints, shades and backgrounds are supportive colors.
Market Leader Blue
RGB: 0 117 201
HEX: #0075C9
Blue Tint
RGB: 51 145 212
HEX: #3391D4
Blue Shade
RGB: 0 94 161
HEX: #005EA1
Blue Background
RGB: 242 248 252
HEX: #F2F8FC
Orange
RGB: 249 85 21
HEX: #F95515
Orange Tint
RGB: 249 119 68
HEX: #F97744
Orange Shade
RGB: 199 68 17
HEX: #C74411
Orange Background
RGB: 255 246 243
HEX: #FFF6F3
Green
RGB: 29 167 75
HEX: #1DA84B
Green Tint
RGB: 74 185 111
HEX: #4AB96F
Green Shade
RGB: 23 134 60
HEX: #17863C
Green Background
RGB: 243 251 246
HEX: #F3FBF6
Secondary colors, shades & tints
The secondary colors, light blue, mint, peach and red are available to accent the primary colors along with their shades and tints.
Light Blue
RGB: 63 168 244
HEX: #3FA8F4
Light Blue Tint
RGB: 101 185 246
HEX: #3391D4
Light Blue Shade
RGB: 50 134 195
HEX: #3286C3
Light Blue Background
RGB: 245 251 254
HEX: #F5FBFE
Mint
RGB: 64 244 189
HEX: #40F4BD
Mint Tint
RGB: 131 248 212
HEX: #83F8D4
Mint Shade
RGB: 51 194 150
HEX: #33C296
Mint Background
RGB: 244 253 251
HEX: #F4FDFB
Yellow
RGB: 252 213 50
HEX: #FCD532
Yellow Tint
RGB: 253 228 122
HEX: #FDE47A
Yellow Shade
RGB: 201 169 40
HEX: #C9A928
Yellow Background
RGB: 255 253 245
HEX: #FFFDF5
Peach
RGB: 252 122 112
HEX: #FC7A70
Peach Tint
RGB: 253 168 162
HEX: #FDA8A2
Peach Shade
RGB: 202 98 90
HEX: #C9965A
Peach Background
RGB: 255 247 247
HEX: #FFF8F8
Red
RGB: 247 43 73
HEX: #F72B49
Red Tint
RGB: 249 85 109
HEX: #F9556D
Red Shade
RGB: 51 194 150
HEX: #33C296
Red Background
RGB: 255 244 246
HEX: #FFF4F6
Neutrals for background, UI & copy
Blacks & Grays
RGB: 17 24 32
HEX: #111820
Navy
RGB: 29 43 63
HEX: #1D2B3F
HEX: #4A5565