Logo

Our mark

The primary Market Leader lockup is used in most instances to represent the Market Leader brand.

Encroachment

The Market Leader logo should always be recognizable, and presented as a standalone element. When the logo must appear close to other surrounding elements—in any given layout—at least one “m” height must be applied to the surrounding area.

Minimum height

To preserve legibility, the Market Leader logo should not appear smaller than 100px digitally. The Market Leader logo should not be smaller than 1” wide when printed on paper products, and 1.5” wide when printed on fabric or other physical materials.

Favicon

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Truncated logo

This is the lockup that will be used in instances where space is exceedingly limited. It will be used mostly for social media profile images and app icons.

Infractions

Proportions

Market Leader brand assets should maintain the exact proportions in which they are received. Squishing the logo either horizontally or vertically is never permitted, nor is it okay to remove the flag or any other mark associated with the lockup, including the TM and ® symbols.

Color

There are 3 appropriate color combinations for the Market Leader Logo: full color, reversed (white), and black. Please do not attempt to manipulate the color of any brand asset. The corporate color palette is defined, should the reversed logo be applied to a solid background.